How to make a great LinkedIn profile for your company

Despite 3 million companies utilising it and 148 industries being represented on the platform, LinkedIn still seems vastly underrated. LinkedIn is perfect for B2B connections, promoting your company and even headhunting for new employees. For businesses, LinkedIn is only going to become more prevalent meaning that now, more than ever, it’s important to understand how to create a successful page for your brand or company.

Appearance Matters

Ignore what your sympathetic teachers told you- appearance matters. Big time. Well, it does if you’re using LinkedIn as a company. Captivating pictures are the machine behind the internet right now and LinkedIn is no exception. So before we get into the nitty-gritty of LinkedIn, let’s give your page a stunning makeover.

Cover Photo

Anyone who isn’t all that creative in terms of digital design etc have been tempted to use stock photos as cover photos but it’s important to remember that a cover photo is the first thing people see on your page- that’s the point of it. Which means it needs to be captivating but also needs to express what your brand is about without being obnoxious.

A good example of a unique, captivating cover photo is HubSpot’s:

 

Hubspot Cover

 

Featured/Highlighted Products

To truly make the most of the Featured Products section, think of this as your ‘shop window’. This is where you showcase the best of your products, the place to really reel new customers in. There are options such as sharing images of your products, descriptions and of course, links to them. Shop window!

Stay Connected

You’ve created the account, you’ve made it visually appealing which means it’s now time to connect and make the most of the connections you have.

Ask Employees to Connect

If you really want visitors to get a feel for your company through LinkedIn, a great avenue is connecting with your employees on there. They will then be accessible through your company page where visitors can learn more about them and your company as a whole.

Follow Your Favourite Influencers

Influencers are a big deal on LinkedIn. Some of the top influencers on LinkedIn include Richard Branson, Bill Gates and even Barack Obama. By following the top influencers in your industry, not only do you get to fan-girl on a professional level, you can also find incredible insights that could be very beneficial to your company overall.

Stay Current

Once your page has been created, filled and connected, your work is not done. Now is not the time to be a Facebook granny on LinkedIn. That is to say, you shouldn’t make the account and then stay up to date with everybody whilst quietly lurking and judging.

A great example of a current, successful brand on LinkedIn is Dell who do between 4 and 7 posts per day on LinkedIn. Some call it overkill, I call it good online business sense.

Post Statuses

Posting statuses is not only a great way to keep people in the loop with what’s new, what’s worth knowing etc, it’s also a good way to implant yourself in your follower’s minds so that when you have something that you want to promote as much as possible, people will recognise your name and will be more likely to pay attention because of that.

Relevant Articles Are Your Friend

One of the most baffling things about all forms of social media is that even when people follow your pages to keep up with your brand, they don’t want to hear all about you. It’s a sad realisation. You think you’ve finally found somewhere to be shamelessly self-indulgent and it turns out, there is no such place.

Try to have a ratio of 70:30 when it comes to your own content vs shared content. Share articles that are relevant to your industry- either helpful or informative. These can be the route to reaching out to other companies, to engaging with your followers and becoming a more reputable company on LinkedIn.

Mix It Up

Videos, pictures, articles and plain ol’ statuses are all great ways of keeping your LinkedIn account relevant and interesting. Nobody in this digital age likes seeing a block of text and nothing more. Try and keep your LinkedIn profile a multimedia mixed bag and as relevant as possible.

 

Celebrate Christmas the Glasgow way

I don’t know how it’s that time again but I’m not complaining because it is CHRISTMAS and ever since I first saw it in 2003, Glasgow has been my favourite place at Christmas. I love looking at the beautiful Christmas lights, wandering around the city with a hot chocolate soaking in the atmosphere and of course, shopping. I usually love shopping but when I’m shopping for other people, surrounded by Christmas songs and wrapped up in a huge coat and scarf… bliss. That’s why this year, I wanted to share with you the best places to shop, hang out and soak up the Christmas spirit the Glasgow way.

Granny Would Be Proud Fairs

 

Taken from Granny Would Be Proud Facebook page

Granny Would Be Proud is a vintage and handmade crafts market that regularly hosts a series of vendors in either Hillhead Bookclub or The Shed. It’s got cupcakes, handmade jewelry and all the vintage goodies you could hope for. As well as this, every vendor is always delighted to chat with you whether you’re buying or not and nothing is overpriced. This weekend Granny Would Be Proud is hosting a Christmas event in The Shed. There you can find all the usual Granny Would Be Proud goodies, a retro photobooth, vintage hairdressers, massages, free shows and a tearoom!   Event page here.

Sloans EatFilm

  THE MUPPETS CHRISTMAS CAROL. If there is anything that I maintain as a tradition, it’s this film. I have been watching this every year since I was three years old and I NEVER tire of it. It’s one of my favourite films of all time, one of my favourite stories of all time and of course, The Muppets are my heroes. Well, Jim Henson is I suppose. Anyway. If you are similarly ecstatic that you can now shamelessly watch this film, why not go to Sloans Bar to enjoy it with a meal? It’s 13.95 for 2 people and it means you can enjoy this with a bunch of other supposed adults who refuse to let themselves grow out of The Muppets. If for some reason you have no interest in this, there are also multiple showings of Elf across the month as well as Miracle on 34th Street and everybody’s favourite Christmas film, Die Hard, also has a showing! Event details here 

Christmas Market

stand-11463_1280     Technically, this isn’t solely a Glasgow thing. But there is no way I could write about Glasgow at Christmas and not mention the Continental Christmas Market which is inexplicably described here as the German market. The Christmas market is one of the highlights of the build up to Christmas. A winter bar, continental foods, more Russian dolls than anybody could ever need, colourful bags and clothes, Christmas ornaments, massive wooden giraffe ornaments (because who doesn’t want one of those?) and a plethora of options for Christmas presents. My particular favourites are Russian dolls and leather notebooks, in case you were wondering. The Christmas Market is in Glasgow already and will be here until December 21st. Even if you just go for the mulled wine, this is something you absolutely shouldn’t miss.

George Square

George_Square_Christmas Finally, for plain ol’ Christmas magic with ice-skating, a ferris wheel and the most traditional Christmas lights… Look no further than George Square. This place is the epitome of Christmas and unlike some of the places I’ve listed, very suitable for children. The ice skating usually has a bit of a queue so best to arrive early but if that’s not your thing, there is still plenty to do and an atmosphere that would make even the grumpiest Scrooge soften towards Christmas.

 

Where do you like to go at Christmas? Which small businesses would you recommend? 

(Untitled)

 

Have you ever wondered why Americans don’t have passports? Well, me neither but now I know… In America, no employer is legally obliged to give their employees paid annual leave. So, unless employees are well-off or fortunate enough to have an employer that grants this amount of days, they can’t go on holidays (vacations!). This is a startling observation and one that has left me, somebody who is desperate to live in America, feeling a little cold. I have a job I enjoy but when I didn’t, the only thing that got me out of bed in the morning was knowing that I had some holiday time booked up. Even now, I try to keep my holidays in mind when I’m having a particularly hard day at work.

So for me, the news about America’s employment  laws leaves me with one question… How low is morale overall?  

Time away from work is good for both physical and mental health. It is extremely beneficial to employees but of course that means that overall, it’s extremely beneficial to employers. If an employee is feeling both mentally and physically sound, they’re more likely to be productive and an asset to the company they’re working for.

Recently, Richard Branson announced that he’s letting employees take as much holiday time as they’d like. In contrast to the standard American employment laws, this is a breath of fresh air. It seems far more humane, up-to-date and far more fair. But is it?

I don’t want to accuse Mr Branson of reverse psychology or anything along those lines because I’m sure this was a rule brought in to improve employee’s wellbeing and of course, it’s been brought in with a level of trust. He’s trusting employees to take the holidays they need without taking advantage of him or his company. On paper, this is fantastic and something that all employers should aspire to but in reality, and maybe it’s just me, I’d be pretty nervous about requesting time off.

The one thing about having annual leave is knowing where you stand with it. If you get 24 days a year and you’ve taken 21, you have 3 days left. Pretty simple stuff . If you have an unlimited amount of days off, to take at your own convenience, you may be left a little nervous about taking more than the statuary amount. You may even fear being judged by your peers, your manager etc which may ultimately lead to less time off!

 So where do we draw the line? Between no time and too much time, where can we find a happy medium that suits both employees and employers? How much time is enough to refresh and motivate employees and is Richard Branson actually pulling a fast one with his “ethical” rule?

 

 

Cohabiting the thrifty way

When my boyfriend and I moved into our flat, we were slightly astounded by how much we needed to buy on a really small budget. We were told our flat would be furnished and in part, that was true. But we didn’t have things like bookshelves, extra chairs etc. We didn’t have the money, after paying for our deposit for any decent furniture so I decided to chance my luck and see if there was anything I can do, even as a temporary fix.

 

First of all, I tried local charity shops. As exemplified by a blogger I love here, searching through charity and second-hand shops can be very beneficial and can even result in quirky bargains! I actually found, though, that an interesting and ultimately, helpful place for me was Freecycle. On Freecycle I got a reclining Ikea chair, a table and chairs set, 2 leather, purple bucket seats and er, oddly, my cats.

 

What I found really interesting was, once I stopped being quite as skint and could actually afford to shop elsewhere, I still tried to remain as thrifty as I had been in the early days. I found that sites like Etsy had so many stores within them with unique, upcycled goods, homemade furniture and independent artwork that, when combined can make for at the very least… an interesting home.

 

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Other things I did included…

Split food shopping

Food shopping was a tricky one for my boyfriend and I for quite a while but, eventually, we realised which places were better for certain things. We also made an effort to not go to supermarkets constantly and have utilised our local fruit and veg shop as well as our butchers as much as possible. It sometimes costs a bit more but the payoff is locally sourced, fresh food and well, it’s worth the extra food pennies.

 Utilise points cards 

Boots, Tesco, Superdrug… everywhere does points cards. They are free and can only be beneficial to you. I store up all my Boots points throughout the year and usually have around £50-60 around Christmas time to spend on presents. I also like to visit my family in Liverpool and Tesco vouchers can be exchanged for Megabus tickets. And doubled. So for every £10 you have in points, Tesco doubles towards Megabus travel. Last time, I got a return to Preston for 50p when it should have been £20. I had £10 that I put towards vouchers and all I paid for was my booking fee… not bad for a weekend away!

I have a Cineworld Unlimited card too which comes with all kinds of benefits and discounts including 20% off Nandos.