5 social networking fails – explained!

Who Unfollowed You? Who Cares?

Unfollowers Since the dawn of social networking, people have wanted to know who unfollows/unfriends them. It’s entirely understandable and we all do it. Anybody who doesn’t has far too much willpower and self-confidence for one person! When you sign up to accounts such as unfollowers.me, justunfollow.com etc, find the option to NOT automatically tweet your weekly stats. We all do it, yes, but we like to pretend we don’t and look down on those that make their shameful stats public.

I Know the Days of the Week, Thank You

“Happy Friday! Smile because it’s Friday! TGIF! These terms have nothing to do with our brand or what we do!!!” Especially in the case of Aldi whose staff work weekends. Not only are these posts lazy and cringe-worthy, they tell your followers nothing about your brand, which is the entire point of having a Facebook page in the first place. ¬†For social media staff, this is an easy post to put into the content schedule and a LOT of companies do it so it can be perceived as acceptable but really, what use are these posts? They’re at very best kind of cute and at worst, a little patronising. While it’s not good practice to constantly push your brand, you should at least always stay slightly relevant and think of what kinds of people will be following your page and cater content to them.

Don’t Pretend to Be My Friend

DM spam Oh, DM spam, how myself and everybody else loathe you. I have never spoken to anybody who has said this is an effective form of marketing. It’s impersonal (first mistake), usually self-promoting (I followed you, I’m already a fan of what you do) and generally annoying. Automatic messages, tweets and Facebook posts are fairly transparent as it is but with DM spam, you are fooling absolutely nobody.


FF Speaking of spam on Twitter, hashtags are ¬†great for promoting your brand/product, especially if you can think of something witty on the spot that has the potential to go viral but do not hop on to the first trending hashtag that you see just because you think that the opportunity is there to be seized. Also recognise which traditional hashtags are now pointless like Follow Friday (#FF). Follow Friday used to be a great way of promoting somebody you follow because they were genuinely great but now it’s spammy and full of far too many emoticons. The Oatmeal says it best: “#FF… is like trying to get relationship advice by listening to a bunch of bloated sea lions barking at a passing ship.”

Social Me-Too’s

The worst offenders are usually far more sinister than this and generally have pictures of ill children, neglected puppies, dead celebrities but the same approach is taken: like if you agree. Like for this brave baby, like if you are sad about Peaches Geldof, like if you need a vacation. Make no mistake, there are people that genuinely think businesses are doing this from the goodness of their hearts but that doesn’t take away the sinister undertone which is that tragedies are being used as like-bait and marketing opportunities. Not only is this extremely insensitive, it’s not beneficial to your brand. It doesn’t tell the average social networking user anything about your brand or even just your tone.

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